Press Releases: A Smart Tool for Contractor Growth

In an industry where trust, reputation, and visibility drive decision-making, contractors need marketing strategies that position them as professionals—not just service providers. While SEO and word-of-mouth remain vital, one of the most underutilized yet powerful tools available is the press release.

Many small to mid-sized contractors overlook press release marketing, thinking it’s only for large construction firms or national developers. But today, press release marketing for contractors is accessible, affordable, and highly effective—especially when it’s done with intention.

This blog explains what makes press releases valuable, how contractors can use them to grow their businesses, and how to get the media and your target audience to notice.

What Is a Press Release and Why Should Contractors Use One?

A press release is a short, factual news announcement distributed to media outlets and online platforms to publicize important company updates. For contractors, it’s a strategic tool to:

Gain local media coverage
Increase online visibility
Highlight achievements or milestones
Attract new clients or partners
Reinforce your credibility in competitive markets

Press releases are particularly effective because they come from your voice—but they get shared by third parties. That combination builds authority in ways that paid ads or casual social media posts can’t.

Common Myths About Press Releases

Before diving into how to use them, let’s clear up a few common myths.

Myth #1: “Only big companies use press releases.”

Fact: Small businesses, especially local contractors, can benefit even more from community-level media coverage.

Myth #2: “I don’t have newsworthy updates.”

Fact: You likely have plenty of newsworthy moments—you just need to identify them (more on that below).

Myth #3: “I don’t have time or a PR team.”

Fact: Writing a simple release takes less time than a blog post, and you don’t need a publicist. Free and low-cost platforms make distribution easy.

Press releases are well within reach for any contractor willing to learn the basics and commit to consistency.

What Makes a Contractor’s News Release “Newsworthy”?

Reporters and local editors want timely, relevant stories that matter to their audiences. The good news is, as a contractor involved in visible, physical projects, you likely have plenty to share.

Here are a few moments that merit a press release:

You’re launching a new service (solar installs, design-build, EV charger setups)
Your company expanded into a new city or region
You completed a major residential or commercial project
You partnered with a nonprofit on a community build
You hired a key team member or promoted a lead
You hosted or sponsored a local event
You reached a milestone (e.g., 10 years in business, 1,000th job)
You won an award or received certification (e.g., LEED, Energy Star, Minority-Owned Status)

If it impacts your business, your clients, or your community—there’s a strong chance it’s worth sharing.

The Real Value of Press Release Marketing for Contractors

Let’s go deeper into what a well-executed press release can do for your contracting business:

1. Local Recognition

Press releases increase your exposure in local news outlets, business journals, and city websites. That visibility builds trust and makes your name more recognizable in your community.

2. SEO and Website Authority

When your release is published online (especially with backlinks to your website), it helps your SEO rankings. Some press release sites syndicate your content across dozens of news outlets, boosting search visibility.

3. Proof of Professionalism

Prospective clients researching contractors online will be more likely to trust a company featured in a reputable publication than one with no media presence.

4. Sharable Social Content

Your press release can be repurposed into blog posts, social posts, emails, and portfolio updates—giving you marketing content for weeks.

5. B2B Relationship Building

Suppliers, realtors, architects, and project managers are more likely to take notice of a contractor who shows leadership and growth through earned media.

How to Craft a Press Release That Gets Noticed

Follow this simple framework to make your release professional and media-friendly:

1. Catchy Headline

Think like a journalist. Keep it simple and informative, like:
“TopLine Builders Expands Service Area into Northern Counties”

2. Strong Opening Paragraph

Cover the “what,” “who,” and “why” right away.
“TopLine Builders, a regional general contractor, today announced its expansion into Montgomery and Chester Counties, now serving more than 30 cities across the state.”

3. Add Quotes

Include a quote from the owner, project manager, or client to make the story more human and engaging.

“Our clients in these new regions were asking for reliable, affordable service,” said founder Matt Bowen. “Expanding was a natural next step.”

4. Share Key Details

Give context—what’s changing, who it affects, and how it connects to your core services.

5. Wrap Up with a Call to Action

Invite readers to learn more, schedule a consultation, or visit your website.

6. Add a Boilerplate

This is a short “About Us” section with your location, services, and web link.

About TopLine Builders
TopLine Builders is a licensed, full-service general contracting company based in Reading, PA. Since 2012, they’ve delivered residential and light commercial projects with a focus on transparency and craftsmanship. Learn more at www.toplinebuilders.com.

Where to Distribute a Contractor Press Release

Once your release is written, getting it in front of the right eyes is key. Here are options for distribution:

Free Distribution Channels:

Your website (create a “News” or “Press” page)
Social media (as a post or linked article)
Email newsletter to clients and partners
LinkedIn updates or blog post
Submission to local business groups or chamber websites

Paid Distribution Services:

PRWeb
EIN Presswire
Newswire.com
Business Wire (for broader reach)

Direct Outreach:

Send a personalized email to local newspapers or online editors
Contact trade-specific magazines or associations
Offer yourself for a follow-up interview or quote for an upcoming feature

Pro tip: Tailor your message based on whether you’re reaching out to local reporters, industry writers, or bloggers. A little personalization goes a long way.

How Often Should Contractors Use Press Releases?

You don’t need to publish every week. But 3–6 press releases per year can dramatically improve visibility and help tell your company’s growth story.

Example Release Schedule:

Q1: “ABC Contracting Celebrates 10 Years in Business”
Q2: “ABC Launches Basement Finishing Service in New Region”
Q3: “ABC Wins Energy-Efficient Homebuilder Award”
Q4: “ABC Donates Services to Local Veterans Housing Project”

Consistency builds momentum, just like in SEO or social media.

Repurposing Press Releases for More Marketing ROI

One press release can fuel several types of content, including:

A blog post (expand on the announcement)
A social media campaign (quote + images)
A project portfolio entry
A slide or testimonial in your sales pitch
An email newsletter highlight
A PDF handout for events or networking

This multiplies your reach without requiring extra time or budget.

Pro Tips for Better Results

Always include a quote from a real person (owner, client, team leader)
Add high-quality images if possible (before/after, team photos, ribbon cutting)
Use keywords naturally in the headline and first paragraph
Avoid salesy language—keep it news-focused
Include a clear call to action (visit website, call, or follow on social media)
Track performance: Monitor website traffic, leads, and backlinks after each release

Final Thoughts

Contractors who want to stand out, attract high-quality clients, and build long-term credibility should consider making press release marketing a standard part of their strategy. You don’t need a PR team or massive budget—just a clear message, a little planning, and a willingness to share your story.

Press releases show the world that you’re not just building homes or offices—you’re building a business that grows, gives back, and leads in your local market.